Team Members

Fernie & Elkford offices


Janell is a Certified Optometric Assistant at our Elkford location. She has over 20 years' experience in the medical field and became an OA after moving to the Elk Valley from Alberta. She has made Elkford her home and is happy to be a part of making optometry services available to the local community. In her free time, you can usually find her curled up on the couch with her dog while reading a new book or exploring the back roads with her husband and new friends.


Originally from Claresholm, Lyndsey moved to Fernie for a life in the mountains! She has completed her Canadian Certified Optometric Assistant training in 2022 and she oversees all the contact lenses in our office. Lyndsey is our contact “guru” and is in charge of ordering, receiving and contact lens training and will help you with any questions you may have in the future.


Selina started her career at Rocky Mountain Optometry in 2007. She completed her Canadian Certified Optometric Assistant certification in 2009. Since then she has taken on numerous roles throughout the office. In 2015 she joined our edging lab team which led her to her position as Lab Manager. If Selina isn't making your glasses in our very busy edging lab, you'll find her engaged in family time, mountain biking and any outdoor adventure.


Monica started her career at Rocky Mountain Optometry in 2006 where she completed the Canadian Certified Optometric Assistant course. Monica is well-rounded in every area of our busy Fernie office. She first trained as a lab tech assistant, then moved on to do the frame purchasing and dispensing and she is currently the office manager in the Fernie location. Monica keeps up with current and changing aspects in the Optometric world by attending workshops and online training. When Monica is not at the practice she can be found mountain biking and wake surfing in the summer, and fat-tire biking and snowmobiling in the winter.


Jessica started at Rocky Mountain Optometry in 2005 and became a certified Optometric Assistant in 2006. Since the beginning Jessica has played many roles within Rocky Mountain Optometry but most recently and for the longest she has been our bookkeeper and behind-the-scenes manager. Jessica enjoys the challenges of the busy practice and helping patients. In her spare time you can find Jessica spending time with family.


Donna started at Rocky Mountain Optometry in May of 2020, she can be found doing most tasks around the office required by CCOA. From checking you in for your appointment to dispensing new glasses she can even be found up in our lab cutting lenses and verifying your prescription! Donna is always willing to learn new things and defintiely puts the “FUN” in Funky!


Wendi Started with Rocky Mountain Optometry September 2009. She completed her Canadian Certified Optometric Assistant Certification in 2011. Wendi currently works the front desk, checking in all patients and assisting where needed in the office. When Wendi isn’t working you’ll find her out running with her dogs, or just enjoying the outdoors like camping and mountain biking.


Madison was hired at Rocky Mountain Optometry in 2022, and soon after became a Certified Optometric Assistant. Her roles in this office include front desk work, helping patients pick out glasses, and contact lens training. Madison’s favorite thing about her job here is seeing the smiles that come when finding the perfect pair of glasses or successfully putting in contacts for the first time. Originally from Saskatchewan, she has picked up new hobbies that weren’t as accessible back home- she enjoys snowboarding, steep hikes, and backcountry camping.




Sanja started at Rocky Mountain Optometry in 2002. Sanja has always loved working with people, and this job gave her that opportunity. Some of her favorite things to do in her spare time are hiking, photography, baking and spending time with het family. The mountain views never seem to disappoint her, from the kitchen sink in her home, to the top of Turtle Mountain she truly loves this little mountain town.


Rhonda started at Rocky Mountain Optometry in 2001. This office quickly became her home away from home, mostly because she loves the people that make-up our offices. If Rhonda had to make a list of her favorite things it would start with her family, long summer days by the lake, hiking and crafting. Rhonda loves serving our communities, and hopes to see you soon.


Alli has worked at Rocky Mountain Optometry since 2015. Born and raised in the Crowsnest Pass Alli loves having a career that allows her to work with and help people in our community. In her free time she enjoys spending time with her family, baking, crafts and being outdoors. Alli feels lucky to live in a place where the outdoors seem to change from day to day, always something new for her and her family to discover just outside the front door.


Cheryl joined Rocky Mountain Optometry in 2018. Cheryl has worked in a few different jobs and this one is where she truly felt that it was her home. She has always considered the Crowsnest Pass her home even though she did go “wandering” in her 20’s. Unlike her co-workers, adventuring is not high on her favorites list- she prefers sweaters, cool nights, warm campfires, and being surrounded by her favorite people. She could not imagine doing that anywhere else.


Suzanne started working at Rocky Mountain Optometry in 2019. Sue was hired as part-time; however, seems to be here full-time filling in! She’s lived all over Southern Alberta, although in the Crowsnest Pass she has really found her love of hiking. “The trails around here are some of the most beautiful in Alberta”. In her spare time she really enjoys riding her motorcycle and taking in and performing at various venues around town. This job has given Sue the best of all worlds and she is so happy to spend the days playing and working here.